"Winners, even in mundane, declining, battered or regulated environments, don't do a percent or two better than the norm; they do hundreds of percent better, at least."
-- Tom Peters
Bruce Crair is the CEO of Technology Transformation, a multi-disciplinary consulting firm specializing in Board advisory, strategy, operations and growth management, especially in technology industries such as wired and wireless telecommunications and internet businesses. Prior to this, Bruce was the SVP and General Manager of Boingo Wireless’s Military Business Unit, responsible for business development and sales, design, implementation and operation of Boingo’s WiFi and wireless IPTV business at military bases worldwide. Mr. Crair lead that business for nine years, including the acquisition and negotiation of contracts, and design, buildout and operation of networks on military bases covering more than 350,000 beds in 2100+ buildings on 80+ military installations worldwide, and growing the business from less than $1MM in annual revenue to over $80MM.
Prior to Boingo Wireless, Bruce was President/Chief Operating Officer of Local.com (NASDAQ:LOCM). At Local.com, he spearheaded the turnaround of the company and lead it from $14MM in revenue to $84MM in five years (50% CAGR). Prior to Local.com, Bruce was Co-Founder and Chief Operating Officer of ZeroDegrees, Inc, where he led the company from startup through its sale to InterActiveCorp. (NASDAQ:IACI). Before ZeroDegrees, Bruce was the President and Chief Operating Officer of eVoice, Inc., an integrated IP telephony services company, where he led the company from start-up to more than 1.8MM customers in two years, culminating in the sale of the company to AOL.
Prior to eVoice, Bruce was President and Founder of Sprint PCS/Cox Communications PCS, L.P. where he successfully built the wireless voice communications company from inception to a leadership position in the PCS/cellular market. During his three years overseeing the business, revenues grew to over $200 million per year (run-rate) and the number of employees expanded to over 1100.
Bruce sits on the Board of Trustees of the Cystinosis Research Foundation www.cystinosisresearch.org), the Board of Advisors of FastCall411 (www.fastcall411.com), was on the Board of Directors of Promojam (acquired by Deluxe Corporation in 2014) and was on the Board of Advisors of iSkoot (www.iskoot.com - acquired by Qualcomm in 2010).
Bruce has been a requested speaker at the adtech Chicago conference, Search Engine Strategies, Pelorus Group’s Mobile Local Search conference, WebmasterWorld PubCon conference, the Cellular Telephone Industry Association (CTIA) National Conference, the Personal Communications Industry Association (PCIA) National Conference, and many others.
Mr. Crair has a BS in Physics from the U.S. Naval Academy and a MBA from the University of California, Berkeley.
